I've seen numerous articles about franchising, some at the websites of major business publications, which are incredibly shallow. It often seems they're written by someone who really knows nothing about franchising. But there was space to fill, and they were ordered to write something, so they wrote a fluff article about buying a franchise.
They almost always say you should investigate the franchise by talking to current and former franchisees. That's an indicator of someone who knows nothing about franchises. Chances are good that existing franchisees won't say anything bad about the franchise -- they probably hope to sell theirs some day, at a profit. So they're not going to say anything bad. Talk to FORMER franchisees? You'd probably have difficulty locating them and if you did, they might not wish to talk or may be gagged by a non-disclosure agreement, like this one. They CAN'T talk -- or they can't tell the truth.
These amateur-written "how to buy a franchise" articles usually contain comments about the FDD (Franchise Disclosure Document), and these fluff articles often lead you to believe the FDD is a valuable document that you should rely upon when buying a franchise. That's not true. In fact, an FDD can be creatively written to make it appear the franchise is in better shape than it really is. While there are certain things which must be included, those things can be written in a creative way. And there may be important things which are never included in the FDD. Here's the worst part, and something those fluff articles don't tell you: Many courts have ruled that you can't sue using the FDD to support your case. So what good is it? Practically speaking, the FDD is nothing more than another bit of propaganda which the franchise seller can use creatively and which does precious little to serve, or protect, the buyer.
I just wrote comments like those above in response to a fluff article at a major newspaper's website. My comments were deleted and, instead, comments appear from a franchisor. I suspect the newspaper gets advertising revenue from franchisors and doesn't allow unflattering comments to appear on its website.
Be alert for all those fluff articles out there: They don't serve the prospective franchise buyer.